The National Trust for Scotland (NTS) Essay Example | Topics and Well Written Essays - 1000 words

The National Trust for Scotland (NTS) - Essay Example The properties that are handled by the National Trust of Scotland are quite diverse ranging from castle to cottages. They also look after the birthplaces of famous Scots like Robbie Burns and taking care of the industrial heritage sites such as Lanark Mills also comes under their responsibility. Other than this, the Trust also takes care of over 200,000 acres of countryside including farmlands, mountains and moorlands, farmland forest, waterfalls, coastlines, and island (Countryhouses, 2010) Despite having such a great responsibility, the National Trust of Scotland has been ignoring its prescribed duty thus; it has to face the financial reality of their mistakes. These mistakes have somehow far- reaching consequences of its houses (Countryhouses, 2010). Marketing Proposal Mix The proper use of 7 Ps is very essential for internet marketing and when used properly, they can make a significant difference in online business. Therefore, to attract customers for the Trust, management should understand these policies and use them for the following reasons. Increase website traffic: To increase the internet traffic, the language used by the website must be easy and comprehendible to the viewers. By using the promotional strategies for the trust on the web, and advertising the places for the trust, you can surely gather the potential customer. The basic idea behind the increase in the traffic of website is to have an effective content on the site. Keeping in mind the element of people and place from the marketing mix, the trust should hire competent people who can make the site interactive for the user. It can also be done by making small a documentary on the places they handle (Snack, 2011). This might increase the budget of hiring but it can be recovered when business will be generated The other way to increase traffic on the site is to utilize the place, website, properly. Let people share information and their experiences about the trust places. Through this, the pro cess will be enhanced; they will remain engaged with the website and will come to know about the recent updates and offers made by the trust. Moreover, the management should keep on changing the features and content of the site so the user does not feel monotony. The anticipated outcome from these activities is to increase the viewership and the traffic on the site with little expenditure from the budget (Snack, 2011). Followers become advocates for the trust People who are passionate about the trust can become its best advocate. They can only become loyal customers if the Trust manages to give them the services they have promised them online. The Trust can make people their advocate if they manage to provide incentives to the people who will bring other customers for the Trust. These incentives can depend on the ratio of the business that they are bringing in; these customers can get free tickets to a national place or they can get discount of some events they want to hold in the T rust’s property. Through the proper planning, with very little investment the trust can play with Product and Pricing for the Promotion. The anticipated outcome form this is; the Trust can gain more customers with little investment. Thus, it will raise the income column of the budget sheet. Visit national Trust of Scotland or purchase from online store: It is generally

Globalization within my Community Essay Example | Topics and Well Written Essays - 1000 words

Globalization within my Community - Essay Example The term â€Å"globalization† is of rather recent vintage (traceable to academic commentators in the 1970s), and has come to convey a variety of political, economic and cultural connotations (Scheuerman, 2006). Contemporary notions of â€Å"globalization† have transcended the purely economic approach of Karl Marx, or the spatial concept of the annihilation of distance by John Dewey. Instead today, it implies the attributes of deterritorialization, which refers to a delinking of activity from its site, of social activities taking place irrespective of geographical location of the participants, or across vast distances between them, such as is made possible by electronic means of communication. Secondly, globalization also implies the growth of social interconnectedness across geographical and political boundaries, which are not haphazard but predictable and regular. This entails the effect of events and activities in distant places that exert a force and impact on local and regional endeavors far removed from the origin of the activity (Tomlinson, 1999 in Scheuerman, 2006), an example of which is the networks of financial institutions and markets that make possible international business activity . Thirdly, globalization also refers to the speed or velocity of social activity, which refers to the time element while deterritorialization and interconnectedness which were concerned with the spatial element. Fourthly, globalization is a long-term process, yielding persistent and relatively permanent effects in the social context. Finally globalization is a multi-pronged process that affect economic, political and cultural arenas of social life, as previously mentioned. Somewhat removed from the metropolitan areas of New York City and downstate New York, my community is commonly referred to as rural, evoking visions of pastoral settings, picturesque small towns and quaint family