Aviva Case study Essay Example | Topics and Well Written Essays - 2500 words

Aviva Case study - Essay Example t model proposed by Kurt Lewin can be considered as an important change management model that can help an organisation to address problems and challenges in its decision to adopting and implementing change in business operation process. This three phase change management model consists of three stages, such as unfreeze, movement and refreeze (Neelin, 2010, p.91). These three steps have been discussed with respect to the case study of Aviva. The management of Aviva should try to adopt and implement this change management process before implementation of the newly developed strategy of job cutting across its global business operation. Unfreeze is the first and more important stage of this change management model. It is clear from the news that the management of Aviva has decided to job-cutting across globe in order to reduce the overall business operation cost. This sudden decision and implementation of this decision can affect the business process of the organization as it can demoralise several effective employees to perform effectively. Most importantly, it can create fear among each and every employee that he or she may be axed. Therefore, Unfreezing can be considered as an important stage as in this stage the managers or leaders of the organization as it is their responsibility to inform the sub-ordinates and followers within an organisation to be ready for change. Therefore, it is important for the leaders to notif y the employees of the Aviva about newly decided change process way before implementation of this strategy (Liu, 2011, p.89). Aviva is one of the leading organisations around the globe. Therefore, it is highly important to attract the attention of the global employees regarding this decided change management process so that the management of the organisation can avoid the issues, such as workplace conflicts and inadequate business output (Marcus, 2010, p.12). Movement can be considered as another important step of this model. In this step the